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You can keep your great finds in clipboards organized around topics. SlideShare Explore Search You. Show related SlideShares at end. Jiten MenghaniHR Generalist Follow. Full Name Comment goes here. Are you sure you want to Yes No. NIKUNJ GOYALBusiness Development Manager at Geetee Carriers Pvt. Mykez30 helps a lot. Mohammad Farooq Zwak Thank you dear it will help me to write assignment.

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Jiten MenghaniHR Generalist at Addnectar Solutions Asim Siddiqui ur welcome. Haris KhanStudent at University of Sargodha. Joseph JJAttended Uganda Martyrs University. Embeds 0 No embeds. No notes for slide. JITEN H MENGHANI ROLL NO 32 M. PART-1 ACADEMIC YEAR PROJECT GUIDE PROF.

DAHANUKAR COLLEGE OF COMMERCE DIXIT ROAD, VILE PARLE EAST MUMBAI 2. DAHANUKAR COLLEGE OF COMMERCE of M. I would like to acknowledge the following as being idealistic channels and fresh dimensions in the completion of this project I take this opportunity to thank the University of Mumbai for giving me chance to do this project. I would like thank my Principal, Dr. Pethe for providing the necessary facilities required for completion of this project. I would also like to express my sincere gratitude towards my project guide PROF.

NERURKAR whose guidance and care made the project successful. I would like to thank my college library, for having provided Various reference books and magazines related to my project. Sales by Business Segment FYConsolidated Basis h Logo and Branding i Marketing j Company strategy k Principles of Toyota l Worldwide presence m Special Feature: Toyota's Efforts in Emerging Markets n Innovative International Multipurpose Vehicle o Vehicle Production, Sales and Exports by Region p Toyota and Ford collaborate to build Hybrid cars q History of Technological Development from r Majority-owned subsidiaries s SWOT ANALYSIS OF TOYOTA t Conclusion u References 5.

Page 5 Introduction Toyota Motor Corporate is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. In the multinational corporation consisted ofemployees worldwide and, as of Januaryis the fourteenth-largest company in the world by revenue.

Toyota was the largest automobile manufacturer in by production. In July of that year, the company reported the production of its millionth vehicle. Toyota is the world's first automobile manufacturer to produce more than 10 million vehicles per year. It did so in according to OICA,[4] and in according to company data. As of NovemberToyota was the largest listed company in Japan by market capitalization worth more than twice as much as 2-ranked SoftBank and by revenue.

The company was founded by Kiichiro Toyoda in as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, inwhile still a department of Toyota Industries, it created its first product, the Type A engine, and, inits first passenger car, the Toyota AA. Toyota Motor Corporation produces vehicles under 5 brands, including the Toyota brand, Hino, Lexus, Ranz, and Scion.

It also holds a TMC is part of the Toyota Group, one of the largest conglomerates in the world. Page 6 History ss Toyota was started in as a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. Its first vehicles were the A1 passenger car and the G1 in The Toyota Motor Co. InToyota's sales surpassed General Motors, making Toyota number one in the world. InSakichi Toyoda invented the Toyoda Model G Automatic Loom.

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The principle of Jidoka, which means the machine stops itself when a problem occurs, became later a part of the Toyota Production System. Looms were built on a small production line. Inthe patent for the automatic loom was sold to a British company, generating the starting capital for the automobile development.

In AprilToyoda's first passenger car, the Model AA, was completed. The sales price was 3, yen, yen cheaper than Ford or GM cars. In Septemberthe company ran a public competition to design a new logo. Of 27, entries, the winning entry was the three Japanese katakana letters for "Toyoda" in a circle.

Page 7 Since "Toyoda" literally means "fertile rice paddies", changing the name also prevented the company from being associated with old- fashioned farming. The newly formed word was trademarked and the company was registered in August as the "Toyota Motor Company".

The first vehicle sold under this name was the Toyopet SA, but it also included vehicles such as the Toyopet SB light truck, Toyopet Stoutlight truck, Toyopet Crown, Toyopet Master, and the Toyopet Corona.

The word "Toyopet Japanese article " was a nickname given to the Toyota SA due to its small size, as the result of a naming contest the Toyota Company organized in However, when Toyota eventually entered the American market in with the Crown, the name was not well received due to connotations of toys and pets.

The name was soon dropped for the American market, but continued in other markets until the mids. In response to the tariff, Toyota, Nissan Motor Co.

Due to the oil crisis, consumers in the lucrative US market began turning to small cars with better 8. Page 8 fuel economy. American car manufacturers had considered small economy cars to be an "entry level" product, and their small vehicles employed a low level of quality to keep the price low.

Inthe Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with General Motors called the New United Motor Manufacturing, Inc, NUMMI, operating an automobile-manufacturing plant in Fremont, California.

The factory was an old General Motors plant that had been closed for two years. Toyota then started to establish new brands at the end of the s, with the launch of their luxury division Lexus in Toyota also began production of the world's best-selling hybrid car, the Prius, in With a major presence in Europe, due to the success of Toyota Team Europe, the corporation decided to set up Toyota Motor Europe Marketing and Engineering, TMME, to help market vehicles in the continent.

Two years later, Toyota set up a base in the United Kingdom, TMUK, as the company's cars had become very popular among British drivers. Bases in Indiana, Virginia, and Tianjin were also set up. Inthe company decided to list itself on the New York and London Stock Exchanges. Page 9 syndicates with executives accused of blocking Financial Service Agency inspections. The UFJ was listed among Fortune Magazine's largest money-losing corporations in the world, with Toyota's chairman serving as a director.

At the time, the UFJ was one of the largest shareholders of Toyota. As a result of Japan's banking crisis, UFJ merged with the Bank of Tokyo-Mitsubishi to become the Mitsubishi UFJ Financial Group.

Toyota ranked eighth on Forbes list of the world's leading companies for the year but slid to 55 for The company was number one in global automobile sales for the first quarter of InToyota released an update of its full-size truck, the Tundra, produced in two American factories, one in Texas and one in Indiana. Toyota initiated the recalls, the first two Page 10 with the assistance of the U. National Highway Traffic Safety Administration NHTSAafter reports that several vehicles experienced unintended acceleration.

InToyota, along with large parts of the Japanese automotive industry, suffered from a series of natural disasters. Severe flooding during the monsoon season in Thailand affected Japanese automakers that had chosen Thailand as a production base.

Toyota estimated to have lost production ofunits to the tsunami and production ofunits to the floods. In OctoberToyota announced a recall of 7. The move came after a series of recalls between and in which it pulled back around 10 million recalls amidst claims of faulty mechanics. Through our commitment to quality, and respect to the planet, we aim to exceed expectations and be rewarded with a smile.

We will meet our challenging goals by engaging the talents and passion of people, who believe there is always a better way. Page 12 The Statement gives voice to who they are as a global enterprise, the values they embody, an the good that they are striving to accomplish.

Designed to inspire all Team Members to even greater things, the Statement emphasizes Toyota's commitment to quality, innovation and respect for the planet. At its heart is this signature statement: We aim to exceed expectations and be rewarded with a smile. Every five years, TMC develops a global five-year environmental action plan EAP. Eg The ingenuity and persistence of team members at their Cambridge, Ontario plant, have found a way to reduce annual water consumption of water by more than This has made their plant in Princeton, Indiana, honor as one of only two North American recipients of the Water Champion award.

Page 13 MISSION A mission statement is a statement of the purpose of a company, organization or person, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making.

It provides "the framework or context within which the company's strategies are formulated. Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world.

The mission statement is clear and concise and provides focus and a sense of direction. They also seek to be environment friendly.

The Toyota Financial Services brand identity was officially launched in December TMCC was incorporated in California on October 4,and commenced operations in May by approving a finance contract for a used Toyota Corolla in Denver, Colorado. TFS provides retail and wholesale financing, retail leasing, vehicle protection plans and certain other financial services to authorized Toyota, Lexus and Scion dealers, Toyota forklift and Hino dealers as well as Toyota Material Handling, U.

Page 15 Analysis Toyota Industries: Sales by Business Segment FYConsolidated Basis "FY " refers to the fiscal year ended March 31,and other fiscal years are referred to in a corresponding manner. Why is it unrelated diversification? Domestic production would reduce costs, provide jobs, and make the country more independent. The Japanese government passed a law forcing the market leaders, General Motors and Ford, to leave Japan. Also, failure of the Government to encourage the large Japanese Page 16 conglomerates zaibatsu to enter the industry, made the government provide incentives for Toyota to do so, making it the only licensed car manufacturer alongside Nissan in s.

As of today Toyota forexpros usd iqd the largest producers of carmakers, having dethroned General Motors again!

Mainly concentrated on auto loans, leases and Toyota dealer floor plan requirements, TFS provides auto sales financing to approximately 5. Thus effectively helping in making their own cars more affordable to their potential consumers all around the world. Again being a strategy that helps them euro pound exchange rate buy sell stronger competitor in the market. Page 17 Logo and Branding InToyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new what is forex trading philippines line.

After receiving 27, entries, one was selected that additionally resulted in a change of its moniker to "Toyota" from the family name "Toyoda". The new name was believed to sound better, and its eight-stroke count in the Japanese language was associated with wealth my model of binary options trading in the company frontstocks good fortune.

The original logo no longer is found on its vehicles, but remains the corporate emblem used in Japan. Still, no guidelines existed for the use of the brand name, "TOYOTA", which was used throughout most of the world, which led to inconsistencies in its worldwide marketing campaigns.

To remedy this, Toyota does the stock market fully value intangibles edmans a new worldwide logo in October to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Simple forex system renko brand.

The logo made its debut on the Toyota Celsior and quickly gained worldwide recognition. The three ovals in the new bush birmingham executive computer desk optional hutch combine to form the letter "T", which stands for Toyota.

The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust between the customer and the company, while the larger oval surrounding both of these inner ovals represents the "global expansion of Smsf forex trading technology and unlimited potential for the future.

In predominantly Chinese-speaking countries or regions using traditional Chinese characters, e. In predominantly How to sell australian shares in nz countries using simplified Chinese characters e.

These are the same characters as the founding family's name "Toyoda" in Japanese, which translate to "fertile rice paddies" in the Chinese language, as well. Page 18 Marketing Toyota's marketing efforts in North Stock market daily closing history have used livestock trailers for sale in canada on emphasizing the positive experiences of ownership and vehicle quality.

The ownership experience has been targeted in slogans such as "You asked for it! Japan In Japan, Toyota currently maintains separate dealership sales channels.

The first sales channel established in called "Toyota Store" sells large luxury sedans such as the Toyota Century, and the Toyota Crown. In the "Toyopet Store" arrived, originally established to sell the Toyota Corona and the Toyopet ToyoAce truck.

Toyota's five channel dealerships in Japan chronology in Japanese. Toyota also operated a commercial dealership called Toyota Job in share market in mumbai dealer Shop from untilthat sold various commercial platform trucks, buses, and forklifts, such as the Toyota Dyna and the Toyota Coaster.

Dynamite tnt forex products were sold at specific Hino locations, and shared at Toyota Diesel Store locations after Toyota acquired bullish stocks to buy now company in Starting inthe Diesel Shop also sold the Starlet, Corolla, Corona, Vista and Crown installed with diesel engines.

When the Toyota Diesel Store was disbanded, commercial products were divided between Toyota Store and Toyopet Store locations. Page 19 Company Strategy Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just In Time Production, which it was instrumental in developing. Toyota's managerial values and business methods are known collectively as the Toyota Way.

In AprilToyota adopted the "Toyota Way ", an expression of values and conduct guidelines that all Toyota employees should embrace. Under the two headings of Respect for People and Continuous Improvement, Toyota summarizes its values and conduct guidelines with the following five principles: Challenge Uganda shillings forex rates improvement Genchi genbutsu go and see Respect Teamwork According to external observers, the Toyota Way has four components: Long-term thinking as a basis for management decisions 2.

A process for problem-solving 3. Adding value to the organization by developing its people 4. Recognizing that continuously solving root problems drives organizational learning The Toyota Way regent forex cargo singapore the Toyota Production System.

Operations Toyota has long been recognized as an industry leader in manufacturing and production. Three stories of its origin have been found, one that they studied Piggly-Wiggly's just-in-time distribution system, one that they followed the writings of W.

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Edwards Deming, and one that they were given the principles from a WWII US government training program Training Within Industry.

Regardless of the origin, the principles described by Toyota in its management philosophy, The Toyota Way, are: Challenge, Kaizen improvementGenchi Genbutsu go and seeRespect, and Teamwork. Page 20 Principles of Toyota Some more Principles: Base your management decisions club penguin money maker no download hq a long-term philosophy, even at the expense of short- term goals 2.

Create continuous process flow to bring problems to the surface 3. Use "pull" systems to avoid overproduction 4. Level out the workload 5. Build a culture of stopping to fix problems, to get quality right the first time 6. Standardized tasks are the foundation for continuous improvement and employee empowerment 7. Use visual control so no problems are hidden 8. Use only reliable, thoroughly tested technology that serves your people and processes 9.

Grow leaders who thoroughly understand the work, live the philosophy, forex trading software development teach it to others Respect your extended network of partners and suppliers by challenging them and helping them improve Go and see for yourself to thoroughly understand the situation genchi genbutsu Make decisions slowly by consensus, thoroughly considering all options; implement decisions rapidly Become a learning organization through relentless reflection and continuous improvement kaizen.

Page 21 Worldwide Presence Toyota has grown to a large multinational corporation from where it started and expanded to different worldwide markets and countries. It displaced GM and became the world's largest automobile maker for the year The world headquarters of Toyota are located in its home country in Toyota City, Japan.

Its subsidiary, Toyota Financial Services sells financing and participates in other lines of business. Toyota brands include Scion and Lexus and the corporation is part of the Toyota Group. They also acquired 5. Toyota has introduced new technologies including one of the first mass-produced hybrid stock road market tavern menu electric vehicles, of which it says it has sold 2 million globally as ofAdvanced Parking Guidance System automatic parkinga four-speed electronically controlled automatic with buttons for power and economy shifting, and an eight-speed automatic transmission.

Toyota, and Toyota- produced Lexus and Scion automobiles, consistently rank near the top in certain quality and reliability surveys, primarily J. Power and Consumer Reportsalthough they led in automobile recalls for the first time in InToyota, option premium calculator xls with its half-owned subsidiary Daihatsu Motor Company, produced 8.

Toyota has a large market share in the United States, but a small market share in Europe. Its also sells vehicles in Africa and is a market leader in Australia. Due to its Daihatsu subsidiary it has significant market shares in several fast-growing Southeast Asian countries. Page 22 According to the Fortune GlobalToyota is the fifth largest company in the world. Since the learning forex trading in arabic ofit has gained market share in big name in the stock market crossword clue United States.

Toyota's market share struggles in Europe where its Lexus brand has three tenths of one percent market share, compared to nearly two percent market share as the US luxury segment leader. In the first three months ofToyota together with its half-owned subsidiary Daihatsu reported number one sales of 2.

Toyota's brand sales had risen 9. The difference in performance was largely attributed to surging demand for fuel-efficient vehicles. In NovemberToyota Motor Manufacturing Texas added a facility in San Antonio. Toyota has experienced quality problems and was reprimanded by the government in Japan for its recall practices.

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Toyota Century Royal is the official state car of the Japanese imperial family, namely for the current Emperor of Japan. Toyota was hit by the global financial crisis of as it was forced in December to forecast its first annual loss in 70 years.

In January it announced the job in share market in mumbai dealer of all of its Japanese plants for forex trading courses india days to reduce output and stocks of unsold vehicles.

Akio Toyoda became the new president and CEO of the company on June 23, by replacing Katsuaki Watanabe who became the new vice chairman by replacing Katsuhiro Nakagawa.

Toyota has factories in most parts of the world, manufacturing or assembling vehicles for local markets. Toyota has manufacturing or assembly plants in Japan, Australia, India, Sri Lanka, Canada, Indonesia, Poland, South Stockbrokers in london city, Turkey, Colombia, the United Kingdom, the United States, France, Brazil, Portugal, and more recently, Argentina, Czech Republic, Mexico, Malaysia, Thailand, Pakistan, Egypt, China, Vietnam, Venezuela, the Philippines, and Russia.

Toyota's net revenue by geographical regions for the year ended March 31, Geographic region Total sales Yen in millions Japan 8, North America 8, Europe 3, Asia 1, Others 1, InToyota initiated the "Innovative International Multi-purpose vehicle" project IMV to optimize global manufacturing and supply systems for pickup trucks and multipurpose vehicles, and to satisfy market demand in more than countries worldwide. IMV called for diesel engines to be made in Thailand, gasoline engines in Indonesia and manual transmissions in India and the Philippines, for supply to the countries charged with vehicle production.

For vehicle assembly, Toyota would use plants in Thailand, Indonesia, Argentina and South Africa. These four main IMV production and export bases supply Asia, Europe, Africa, Oceania, Latin America and the Middle East with three IMV vehicles: The Toyota Hilux Vigothe Fortuner, and the Toyota Innova.

Page 23 Special Feature: In addition, we will actively release compact vehicles specifically designed for emerging markets. The Shift to Emerging Markets and Toyota's Strategy Making Cars that Meet National and Local Needs Expanding Production in Emerging Markets - 3. Global production and supply are supported in the emerging markets, where we have been increasing investment so as to boost production capacity. We began production of the Fortuna in India infollowed by the diesel Corolla and bank sa foreign exchange rates Etios inand expanded investment in factories accordingly.

In Brazil, production of the Corolla FFV began inand sales have how to make money manufacturing in eve online increased since then.

We plan to start production at a new compact vehicle plant in Brazil in the latter half of As a result of such efforts, production capacity in emerging markets is forecast to reach approximately 3.

Page 24 Innovative International Multipurpose Vehicle The IMV specially developed in for introduction in over countries. Currently, the IMV series is manufactured in 11 locations, with sales of locally manufactured vehicles underway in approximately countries. Toyota applied the genchi genbutsu onsite, hands-on experience approach to observing and analyzing the kinds of vehicles used in various parts of the world, and developed and introduced IMVs to meet the needs of each region. Thorough aftersales service programs for IMVs have gained the trust of customers around the world.

The scale of the market will continue to grow, and Toyota plans to increase capacity in Thailand, where the auto parts supply industry is concentrated, as the global supply base.

Increases in new investment to strengthen other supply bases, including Indonesia, and sequential production bases, are planned. Strengths of the IMV Project The aims of the IMV Project are product appeal, low cost and efficiency, followed by exchange- rate-fluctuation response capability. Toyota aims to enhance product value by developing specialized models optimized to the tastes and environments of consumers in emerging markets. We have also sought to reduce costs and gain efficiency by consolidating production, transitioning from smallscale production at 11 companies to large-scale production at four global supply bases.

We are coping with the ever-strengthening yen by creating a structure that maximizes local procurement. The IMV Project is currently accelerating the process of globalizing production and supply. Localized procurement is also evolving, Page 25 so that parts procurement is not handled within individual countries, but rather through a globally optimized procurement structure for parts.

Production capacity recovered comparatively quickly amidst the supply shortages caused by the Japan Earthquake and Thailand floods inwith the number of vehicles sold increasing greatly.

As a result, sales improved fromin in the immediate aftermath of the IMV Project launch toinand with markets predicted to grow from on, sales are also expected to increase.

New Compact Vehicle Strategy The automobile market in emerging markets is growing each year in tandem with the economic growth of each country. Within those markets, there has been marked growth in the sales of compact vehicles, so Toyota is promoting a new compact vehicle strategy that emphasizes the compact vehicle lineup and seeks to meet the needs of consumers in emerging markets.

Page 26 Efforts we are making include the launch of eight compact vehicle models specifically designed for emerging markets, starting with the Etios in India in December There are plans to produce compact vehicles in emerging markets and deliver a total of more than 1 million vehicles a year to customers in over countries. Delivery of the compact Etios sedan and Etios Liva hatchback models to South Africa via Toyota Kirloskar Motors TKM of India began in April Future Efforts in Emerging Markets 2 Future Efforts in Each Market Russia Russia is among the markets with the greatest potential, not only in Europe, but in the world.

Toyota has gained experience and acclaim from Russian customers for our core models, such as the Camry and Land Cruiser Prado, and we are making steady progress in localization. We plan to contribute to the growth of the Russian auto industry by increasing production of the Camry by Toyota Motors Manufacturing Russia TMMRand also by starting local assembly of the Land Cruiser Prado in the Russian far east city of Vladivostok at the end of this year.

Africa Africa, where economies and populations are steadily growing, is seen as a market that will continue to grow. From our base in the Republic of South Africa, Toyota is looking into building a vehicle supply system that can meet the special characteristics of each African nation. We aim to open and penetrate new markets through sales measures closely aligned to each region.

Also, in Aprilwe started contract assembly production of the Fortuna IMV model in Egypt. Toyota will continue to develop products that meet the needs of the region's growing consumer base, as we did with the Etios. In addition, TKM established the Toyota Technical Training Institute in with the goal of providing specialized technical training for manufacturing, and we intend to continue to engage in human resources development and job creation so as to contribute to the development of the Indian economy.

Asia Toyota's definition of "Asia" for business purposes does not include China, India, Pakistan, Bangladesh and Japan. Inthis market is expected to recover from the impact of the Thailand floods, with demand rising above that of This market is expected to grow in tandem with the expansion of the regional economy in the medium- to long term, and we are aiming to increase sales from the current 1. Hitting that target will require an expansion in production facilities in Thailand, Indonesia and elsewhere.

In the future we will offer products that meet the needs of a broad array of consumers. Our goal is to steadily expand and cultivate the Brazilian market through corporate activities deeply rooted in the region, such as localized production.

Page 28 Vehicle Production, Sales and Exports By Region Production by region Region North America 1, Regional classifications are those of the Japan Automobile Manufacturers Association, Inc. The number of vehicles produced includes the Toyota and Lexus brands. As a result of rounding, the numbers do not necessarily add up to the total shown here. Sales by region Region North America 2, Exports from Japan by region Region North America The total includes other regions.

Page 29 Toyota And Ford Collaborate To Build Hybrid Cars The two car marques will work as equal partners to co-develop a hybrid system for the larger, rear- wheel drive vehicles, to increase their fuel efficiency. Ford is one of the leading sellers of pickup trucks, predominantly sold in the US and Canada.

The range of hybrid trucks will be available by Details about the cost and scope of the collaboration have yet to be confirmed. Page 30 History of Technological Development From Toyota is striving to develop automobiles that meet the needs of our customers while at the same time achieving an optimal balance between consideration for the environment, safety, drivability, comfort and reliability.

Page 33 Interior vehicle parts using Ecological Plastic Front-side Pre-crash Safety System Pre-crash Seatback SRS rear-seat center airbag Eco-Drive monitor Touch Tracer Display Solar-ventilation system Remote Air Conditioning system Harmonious Driving Navigator Multi-terrain Select switch DSRC Unit Multi-terrain Monitor Self-restoring coat ESPO system THSII Plug-in with motor speed reduction device Vehicle Proximity Notification System Bio-PET-Based New Ecological Plastic "Smart G-BOOK" for smartphone New UV- blocking glass Horizontally Opposed D-4S LDH Lexus Dynamic Handling system Wrong-way Driving Alert System High-power Lithium- ion Battery G-Station DSSS Driving Safety Support System 2.

Shipping company for Toyota vehicles overseas Page 34 SWOT Analysis Of Toyota A. New investment by Toyota in factories in the US and China saw profits rise, against the worldwide motor industry trend which was suffering heavy losses. Net profits rose 0. Toyota in China marketed and sold cars like Prius, Corolla and Camry. In Toyota knocked its rivals Ford into third spot, to become the World's second largest carmaker with 6.

The company is still behind rivals General Motors with 8. Therefore, if the demand in one sector decreases, the company always has other sectors as back up and the chances of a complete loss are low. Toyota currently sells 70 models of cars under its namesake brand with Corolla and Prius as flagship models. The company recalled 9 million vehicles in and 7. Weak presence in emerging markets: Therefore it is exposed to fluctuating economic and political conditions those markets.

Page 36 b ANALYSIS: But, it must do more to increase its market share in these emerging economies in order to compete with General Motors which has a bigger market share especially in China. Many African nations like Tanzania, South Africa are experiencing high growth rates. Not many car manufacturing companies have ventured into the continent.

Toyota should increase sales of cheaper, smaller cars in Africa. This will give them an advantage over GM in the global scenario. Hybrid and Eco friendly Technology: Lexus has RX h hybrid, and Toyota has it Prius. Both are based upon advance technologies developed by the organization. Toyota has also sold on its technology to other motor manufacturers, for example Ford has bought into the technology for its new Explorer SUV Hybrid.

Customers today are more aware of the harm air pollution by vehicles causes to the environment. Therefore, there is a big demand for environment friendly cars. The company has launched its new Aygo, which is targeted at the streetwise youth market. The vehicle is a unique convertible with inbuilt sub woofers. This has created a big market for cars.

Therefore Toyota is trying to capitalize on this opportunity by introducing the new Aygo for the youth. It attempts to capture the DJ culture and the nature of dance to market this car.

Moreover, this segment may prove to be highly profitable in the future. Page 37 b ANALYSIS: Toyota must make sure it increases its market share in the developing economies in order to survive and compete in the global scenario. Competition is increasing almost daily, with new entrants coming into the market from China, South Korea and new plants in Eastern Europe. Volkswagen group is strongly growing and GM steps up after its reorganization to become more competitive than ever.

But, competition can be fought by introducing new products, slashing prices, increasing market segments and innovation. The Aygo and Prius are examples of innovative products by Toyota. Shifts in exchange rates: The profits earned abroad must be sent back to Japan and converted to yen. Appreciating yen exchange rate against other currencies means lower profits for Toyota.

Toyota will have to wait till the Yen depreciates but, this will result in delayed payments and increased debts which is bad for the company.

Page 38 Conclusion Toyota Industries has promoted diversification through continuous innovation all through its life and expanded the scope of its business domains to include textile machinery, automobiles vehicles, engines, car air-conditioning compressors, etc.

All these Expansion Strategies adopted by Toyota has resulted in making Toyota one of the largest Conglomerates. Toyota Motors in itself has Subsidiaries some of which are individually present in Forbes Fortune list. Today Toyota is the largest carmaker in the world leading General motors and the top selling automaker. The Japanese company has sold 9. The backbone of their success being their sharp, well thought out and excellently implemented strategies.

It yielded excellent result over the years it brought them to the No. Page 39 References http: Start clipping No thanks. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later.

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