Pepsico diversification strategy in 2008 john e gamble
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Pepsi co diversification strategy case analysis 1. Spun off the restaurant business Pepsi-Cola was founded. Frito-Lay and Pepsi-Cola was merged into PepsiCo Inc.
Open one snack food plant per year.
Introduced Lipton tea and Aquafina. Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International, and Quaker Foods North America.
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PepsiCo is relatively unsuccessful to introduce Quaker brand products to outside the US and the international operations less profitable than North America, and also slow bottling water growth. This drive for smaller snack bags which easier for indulgence and to take during outing.
Intense competition in beverages requires world class advertising. Gatorade sub brand use Tiger Woods as the marketing ambassador. In Indonesia, even local beverages companies use world class celebrities such as Miss Universe. Situation Analysis — Industry Analysis Potential New Entrants Low.
Only few MNCs have large market share. Some local players with nich market. Bargaining power from Buyers Very high Cost to switch is very low.
Retailer may have bargaining power, depend on the size. Strong competitors such as: Coca- Cola, Kraft, Nestle. Have ability to develop new products and entering new emerging market.
Firms offering Product Substitutes High Each beverages can be substituted. More and more products with new taste and healthy nutrition content. Bargaining power from Seller Medium Dependent to raw materials, but many providers are available. PepsiCo Internal Analysis Five Questions To Do Internal Analysis John Gamble, PepsiCo Internal Analysis 1: PepsiCo SWOT Analysis Internal Strength and Competitive Capabilities: PepsiCo SWOT Analysis Potential Internal Weakness and Competitive Deficiencies: Consumers are becoming increasingly health conscious.
PepsiCo SWOT Analysis Potential Market Opportunities: PepsiCo Internal Analysis PepsiCo Internal Analysis 3: PepsiCo Internal Analysis 4: Is The Company Competitively Stronger Or Weaker Than Key Rivals? PepsiCo Internal Analysis 5: What Strategic Issues and Problems Merit Front- Burner Managerial Attention?
Evaluating industry attractiveness Rating scale: Evaluating Business-unit Competitive Strengh Rating scale: Nine-Cell Industry Attractiveness- Competitive Strength Matrix Strategy Formulation - Objective Increase International Sales Improve Operating Margin Reinforce the International Presence Manage the Stock Price Strategy Formulation - Strategic alternatives 1.
Strategy Formulation - Strategic alternatives 2. Strategy Formulation - Strategic alternatives 3. Pepsico has to focus on healthy products in order to respond to consumer health and wellness reduce the consumption of statured fats, cholesterol, trans fat, and simple carbohydrates.
Strategy Formulation - Alternative Evaluation Decision Grid Rating scale: Start clipping No thanks. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. Visibility Others can see my Clipboard.